Covid 19 has made earning a living very tough for alot of us. With the world opening up again its time to take a look at what you can do to improve things.
Is it time to rethink your business model or move to a digital platform? Is the supply chain interrupting your flow and upsetting your customers?
What’s important is to identify the primary sources of revenue and, on that basis, make the “now or never” moves that need to happen before the recovery fully starts.
This may include launching targeted campaigns to win back loyal customers; developing customer experiences focused on increased health and safety; adjusting pricing and promotions based on new data; reallocating spending to proven growth sources; reskilling to support remote selling; creating flexible payment terms; digitizing sales channels.
Once identified, these measures need to be rigorously prioritized to reflect their impact on earnings and the company’s ability to execute quickly. During the current crisis, businesses have worked faster and better than they dreamed possible just a few months ago. Maintaining that sense of possibility will be an enduring source of competitive advantage.